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SEGA of America Teams Up with Uncanny Brands to Launch the Sonic the Hedgehog™ Waffle Maker

Burbank, Calif., - April 17, 2023 – Today, SEGA of America, Inc. and Uncanny Brands, the leader in pop culture licensed appliances, announced an exciting collaboration to launch a new Sonic the Hedgehog Waffle Maker. Starting today, the Sonic the Hedgehog Waffle Maker is available as a prize option at Dave & Buster’s.

“You asked for it! We could not be happier to deliver. We’ve teamed up with Uncanny Brands and Dave & Busters to fuel your morning routine with the Sonic Waffle Maker! Fans have made it loud and clear that they want more Sonic appliances in their kitchens, and we look forward to satiating their demand (and hunger),” said Michael Cisneros, Senior Manager of Licensing at SEGA of America.

The Sonic the Hedgehog Waffle Maker is a Sonic fan and breakfast enthusiast’s dream. The supersonic gadget features a bright Sonic the Hedgehog graphic on the front and a highly detailed plate inside to imprint the Blue Blur on waffle varieties of all flavors. The nonstick coating on the plates makes it a breeze to clean, so Sonic chefs can quickly speed out the door and around the Chemical Plant Zone to battle injustice. When it’s not in use, it is lightweight and easy to store, making it the ideal kitchen item for any Sonic the Hedgehog super fan.

“At Uncanny Brands, we love celebrating pop culture and iconic video game characters such as Sonic the Hedgehog,” said Matthew Hoffman, President at Uncanny Brands. “We can’t wait for Sonic fans to try out the waffle maker first-hand and we can’t wait to see what types of creations they make!”



About SEGA of America, Inc.

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic The Hedgehog™, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™, along with Atlus' Persona™ and Shin Megami Tensei™ series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.


About Uncanny Brands:

Uncanny Brands Appliances has a mission: to find new ways to bring fun and fandom into everyday life. At our core we are fanatics of pop culture science fiction, comic books, anime, sports -- anything and everything nerdy and cool. We grew up watching these stories and hanging on our heroes’ every word. Soaking up every piece of these cultures. Nothing makes us happier than sharing our passion & fandom with our tribe. What started as a way to show your pop culture passion in the kitchen, and turn collectible items into working appliances, has made food into a more fun and social experience. Stories to share along with recipes, memories made from transforming everyday food into fun. We don’t care if it’s geeky. Experience the world from our Uncanny point of view!


About Dave & Buster’s:

Founded in 1982 and headquartered in Coppell, Texas, Dave & Buster's Entertainment, Inc., is the owner and operator of 203 venues in North America that offer premier entertainment and dining experiences to guests through two distinct brands: Dave & Buster's and Main Event. The Company has 151 Dave & Buster's branded stores in 41 states, Puerto Rico, and Canada and offers guests the opportunity to "Eat Drink Play and Watch," all in one location. Each store offers a full menu of entrées and appetizers, a complete selection of alcoholic and non-alcoholic beverages, and an extensive assortment of entertainment attractions centered around playing games and watching live sports and other televised events. The Company also operates 52 Main Event branded stores in 17 states across the country, and offers state-of-the-art bowling, laser tag, hundreds of arcade games and virtual reality, making it the perfect place for families to connect and make memories. For more information about each brand, visit daveandbusters.com and mainevent.com.