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SEGA of America and Uncanny Brands Debut the Sonic the Hedgehog™ Mini Waffle Maker

Fans of the Blue Blur Can Now Purchase the Sonic-Themed Breakfast Appliance at Major Retailers


Burbank, California June 1, 2023 – Today, SEGA of America, Inc. and Uncanny Brands, the leader in pop culture licensed appliances, announced they have joined forces once again to launch the Sonic the Hedgehog Mini Waffle Maker. Starting today, the Sonic the Hedgehog Mini Waffle Maker can be purchased for $27.99 USD.


“When we first partnered with Uncanny Brands to bring the Sonic the Hedgehog™ waffle maker to Dave & Busters, we saw such a positive reception from fans, that we were eager to roll it out a mini option for purchase at major retailers,” said Maida Chan, Licensing Specialist, “We can’t wait to see the Sonic breakfast creations that come about from these waffle makers.”


The diminutive non-stick waffle maker is lightweight and easy to store when not in use, making it an ideal kitchen or dorm room item. Its cute and colorful design is also a great way to bring the liveliness of the Blue Blur to breakfast.


“At Uncanny Brands, we’re always looking to create fun new ways to celebrate pop culture. Sonic is one of the most recognizable characters of all time, and we hope the Sonic the Hedgehog Mini Waffle Makers make breakfast time a little sweeter for Sonic fans of all ages!” said Matthew Hoffman, President at Uncanny Brands.


The Sonic the Hedgehog Mini Waffle Maker is now available for purchase at major retailers including Amazon, Target, Walmart and more, as well as online at Uncannybrands.com.


About SEGA of America, Inc.

SEGA of America, Inc. is the American arm of Tokyo, Japan-based SEGA CORPORATION, a worldwide leader in interactive entertainment. Established in 1986, SEGA of America publishes innovative interactive entertainment experiences for console, PC, mobile and emerging platforms. In 2020, SEGA ranked #1 among Metacritic's Annual Game Publisher Rankings. Its globally beloved franchises include Sonic The Hedgehog™, Like a Dragon™, Virtua Fighter™, Super Monkey Ball™, and Phantasy Star Online™, along with Atlus' Persona™ and Shin Megami Tensei™ series. Since its debut more than three decades ago, Sonic has become a pop culture icon featured in dozens of games, TV series, and movies. SEGA of America has offices in Irvine and Burbank, California. Visit www.sega.com.


©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. SEGA, the SEGA logo, and Sonic the Hedgehog are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos and copyrights are property of their respective owners.


About Uncanny Brands:

Uncanny Brands Appliances has a mission: to find new ways to bring fun and fandom into everyday life. At our core we are fanatics of pop culture science fiction, comic books, anime, sports -- anything and everything nerdy and cool. We grew up watching these stories and hanging on our heroes’ every word. Soaking up every piece of these cultures. Nothing makes us happier than sharing our passion & fandom with our tribe. What started as a way to show your pop culture passion in the kitchen, and turn collectible items into working appliances, has made food into a more fun and social experience. Stories to share along with recipes, memories made from transforming everyday food into fun. We don’t care if it’s geeky. Experience the world from our Uncanny point of view!